1920x1080 for TV and Youtube
1080x1920 for Tiktok and Instagram
1080x1080 for other social media ads
Introducing IWant®
After Effects
I led the animation direction on this project which was extremely exciting considering it is a National TV Ad. I animated most of the assets myself, handled VFX tracking, designed additional assets, designed and animated alternate sqaure and vertical sizes, and built out full asset libraries from the pieces I made, which I was proud to have achieved given how much was riding on it.